Farooq tantary cni
Srinagar, , CNI: The recent attack in Byseran Pahalgam has dealt a devastating blow to Kashmir’s tourism sector, collapsing the hopes of thousands who depend on the industry for survival. What was shaping up to be a promising season has suddenly spiraled into economic despair, as mass cancellations swept away May and June bookings, the valley’s peak months.

Hoteliers, houseboat owners, guides, and taxi operators had invested heavily in anticipation of the tourist rush. But in a matter of days, optimism turned into disbelief and fear. “It struck not just our businesses, but our hearts,” said one hotelier. Loans taken at high interest now loom over shuttered rooms and empty shikaras.

While the initial fallout was severe, faint signs of recovery are beginning to emerge. Enquiries have resumed, and a few bookings have come in from Mumbai, Gujarat, and Bengaluru, offering a fragile but meaningful glimmer of hope. About 10 per cent of June bookings have been restored, according to local stakeholders.

However, the financial strain has forced many to slash prices. Hotels and houseboats are offering up to 50 per cent discounts and even complimentary trips to attract tour operators. “This isn’t just about pricing anymore,” said a tour operator. “It’s about trust. About restoring faith in the soul and safety of Kashmir.”

Security measures have been stepped up and the local administration is assuring safety. But industry veterans stress that beyond infrastructure, it’s the resilience of Kashmir’s people, guides, chefs, artisans, and hosts, that keeps the welcome alive.

They are now calling for national solidarity. “We need tourism bodies, influencers, and responsible media to tell the full story,” a stakeholder appealed. “Not just the fear, but the resilience. Not just the tragedy, but the hope.” (CNI)